"I hated having to rebuy T-shirts every 8 weeks”

Omar Robert - Kitwork Co-founder
"PREMIUM BASICS" ARE ENGINEERED TO QUIT AFTER 30 WASHES
Cheap cotton. Cheap design choices.

Fast fashion "Premium Basics" degrade really fast

Tested to sustain its softness and color vibrancy

WHY IT MATTERS
'I built the product I could not find'
Specific problems I wanted to solve
"Stop "saving" your favorite t-shirt for special occasions." |
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"Wear the most comfortable item you own every single day." |
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"No surprise ‘floppy' collar when you're ready to step out." |
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“Never worry about your tee looking too worn to wear tonight." |


SHAPE-RETAINING COLLAR
Retains Its Shape
- 350 GSM 2x2 Ribbing Construction
- 93% Cotton & 7% Spandex

LOFT.SOFT HEAVY COTTON
"Seriously Soft" Heavy Cotton
- USA-Sourced SUPIMA fiber
- 95% Cotton 5% Spandex
- Long Staple Cotton
- 260 GSM Heavy Cotton
- Double-knit construction
- Embedded "Cushioned Air Tunnels"

"ANTI-FADING" FLUSH FLAT STITCHING
- 100% Flatlock stitched
THE INNOVATION LOFT.SOFT™ HEAVY COTTON
"9 months to formulate the right combination of fiber, yarn, construction, and finishing."
- Omar - Kitwork Co founder
ANATOMY OF LOFT.SOFT FABRIC INNOVATION
VIEW THE INNOVATION IN DETAIL
BASIC COTTON VS SUPIMA COTTONsuper fine handfeel
BASIC YARN VS CUSHION COREMAX FABRIC BOUNCE
SHORT STAPLE VS LONG STAPLE FIBERcolor retaining
SINGLE JERSEY VS DOUBLE JERSEYSTRUCTURED SHAPE
Our early customers
Shared their feedback



Wear it, wash it, decide.
If you're not satisfied with how it performs, send it back within 14 days, no questions asked
The staple T-shirt you wear the most is innovated on the least.
That’s why many people think they know what good fabric feels like—but have never experienced what a truly well-engineered everyday garment can be.
ENGINEERED TO STAY ---------------------------- DEEP IN COLOR AND SOFT IN TOUCH
Frequently asked questions
Yes! Within 14 days of purchase you can return to us for a full refund. Returns are processed in the Netherlands. Send us an email to start the process team@kitwork.shop
All orders are shipped from our warehouse the EU, Netherlands.
Yes, If you purchase more than 1 unit we offer discounts. Also stay on the look out for special offers send via email.
It depends on where you are. Orders processed here will take 5-7 business days to arrive. Overseas deliveries can take anywhere from 7-16 days. Delivery details will be provided in your confirmation email.
You can contact us through our contact page! We will be happy to assist you.


